The Real Reason Hobby Lobby Killed Its Coupons - Coupons in the News Many of Hobby Lobby's items are marked as being "always 30% off" list price. Hobby Lobby argued that was a sale price, so the 40% coupon only applied to the item's list price. The plaintiffs argued that "always" selling a product for 30% off made that the de facto regular price, to which the 40% off coupon should have been applied.